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How Strategic Relocation Packages Help Win Talent in a Competitive Market
If you’re leading hiring efforts in the Netherlands, Belgium, or Germany, you already know—finding skilled professionals is harder than ever. From IT and healthcare to engineering and construction, labour shortages aren’t looming—they’re here.
Attracting international talent is no longer optional—it’s essential. But getting top candidates to say “yes” and actually relocate is the real hurdle.
That’s where strategic relocation support becomes a true differentiator. In today’s market, candidates are weighing multiple offers—and the ones that come with clear, comprehensive relocation support stand out. A well-designed package isn’t just a bonus anymore; it can tip the scale in your favour.
What Competitive Relocation Packages Look Like
Increasingly, companies are leveraging structured relocation packages to attract top international talent. These packages go beyond mere logistics, offering comprehensive support that addresses the multifaceted needs of relocating professionals and their families. It’s not just about getting someone from point A to B—it’s about ensuring they feel supported, settled, and ready to thrive.
Let’s explore some of the most effective ways companies structure their relocation support, highlighting examples from leading employers.
Immigration Assistance
The first—and often most complex—step in international relocation is navigating immigration requirements. Competitive packages streamline this process by offering end-to-end visa and permit support.
Take Bolt, for example. The mobility platform has earned recognition for its seamless relocation experience, including handling all aspects of immigration for incoming employees. This ensures new hires can focus on their role—not paperwork—while maintaining compliance and speed.
Short-Term Housing & Temporary Accommodation
Arriving in a new country without a place to stay is a major source of stress. That’s why many employers now include temporary housing in their relocation package, giving new hires time to settle in and search for a permanent home.
ASML, a leading tech company in the Netherlands, provides extensive relocation support, including temporary accommodation for international hires. This kind of assistance helps professionals start their new roles with confidence and peace of mind.
Home Search Assistance
Finding permanent housing in a competitive rental market—especially in cities like Amsterdam, Brussels or Frankfurt—can be daunting. That’s why many organizations offer home search assistance, often through relocation partners.
ABN AMRO provides this support as part of its relocation offer, helping newcomers navigate the local housing market, attend viewings, and secure a home that suits their needs and budget. This not only saves time but significantly reduces stress during the transition.
Spouse & Family Support
Relocation is rarely a solo decision. When a partner or family is involved, their wellbeing plays a key role in the success of the move—and retention of the employee.
Booking.com recognizes this and offers a dedicated expat partner relocation program. This includes career support for spouses, family integration assistance, and cultural onboarding—ensuring that relocating families feel just as welcomed and supported as the employee.
Balancing Speed and Support: What HR Teams Can Do Now
Hiring international talent often means walking a tightrope: you need to move fast to secure top candidates, but you also need to provide meaningful support that helps them settle in successfully.
The most appreciated relocation support is not necessarily elaborate—it’s structured, reliable, and delivered with speed. For HR and global mobility teams, the challenge is delivering that value without slowing things down. Here are four ways to strike the right balance:
1. Standardize the Essentials
Not every relocation needs to be built from scratch. By standardizing core components—such as immigration guidance, temporary housing, and basic family support—you can speed up onboarding without sacrificing quality.
2. Build Scalable Partnerships
Fast, reliable relocation isn’t a solo effort. Partnering with experienced relocation service providers allows you to scale support as hiring ramps up.
3. Maintain a Human Touch
Even the best systems can’t replace the reassurance of a personal contact. Assigning an internal point of contact—someone who checks in regularly, answers questions, and liaises with partners—builds trust and reduces anxiety for relocating employees.
4. Navigate Regulations with Experts
Immigration rules and housing laws are constantly evolving—especially when moving talent across multiple countries. Rather than trying to track every regulatory update internally, HR teams can lean on specialist partners who stay on top of local and regional compliance.
In a hiring climate where speed, scarcity, and candidate expectations collide, relocation support has become more than just an operational task—it’s a strategic advantage.
For HR teams, this means building relocation into your talent strategy from the start. By offering clear, structured support, you not only attract the right candidates but also ensure they settle in quickly and start contributing from day one.
Want to streamline your relocation process? Contact our global mobility experts for a free consultation at info@expatmanagementgroup.com.
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